The official launch of In the Official I never dreamed I’d end up being a Son in Law of a freaking’ awesome Mother in Law shirt Apart from…,I will love this Blk is happening today at Paris Fashion Week, with a bold new video series that showcases the work of designers from around the world, as well as Black writers, directors, and stylists. In fact, the entire team who worked on the project, from the publicists to the producers to the back-of-house staff, is Black. Titled Film Noirs and produced by the Black-owned, New York–based creative studio Equator Productions, the series features the new collections from designers like Ashya, House of Aama, Kenneth Ize, Off-White, Stella Jean, Sergio Hudson, and more. Costume designers Ade Samuel and Memsor Kamarake led the styling of the videos, and the five directors include Ademola Falomo, Anthony Prince Leslie, Elisha Smith-Leverock, Numa Perrier, and Sean Frank.
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Film Noirs opens with a statement from Glemaud in which he explains the Official I never dreamed I’d end up being a Son in Law of a freaking’ awesome Mother in Law shirt Apart from…,I will love this necessity of In the Blk right now and notes that the organization is founded on three distinct pillars: “politics, economics, and innovation.” Yesterday, speaking to Vogue via email, Glemaud also emphasized that “the idea is to use Film Noirs as a global introduction to In the Blk.” The films were shot on location in Los Angeles, London, New York, and Lagos, Nigeria, and for each narrative and setting, the clothing was chosen according to which designers are based in each city. Glemaud said that he and the rest of the In the Blk team wanted the narratives of the films to feel expressive of the wider world of Black culture and not just reflective of the social justice movement happening right now in the U.S. “The Black experience and racial injustice do not only exist in America,” he said. “Through our films, we chose to collaboratively create and amplify our storytelling focused on the layered excellence of global Black life.”